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This Privacy Policy informs you about the type, scope and purpose of the processing of personal data (hereinafter referred to as “data”) in the context of the provision of our range of services and on our websites, mobile applications, functions and contents connected with them as well as external online representations, e.g. Social Media Profiles (hereinafter collectively referred to as “Services”).

Controller

André Köbel & Christian Lang GbR

c/o affiliatetheme.io

Am Hetgesborn 28

35510 Butzbach

Deutschland / Germany

Managing Partners

André Köbel and Christian Lang

Contact information

Tel: +49 (0) 6033 9769000

E-Mail: mail@endcore.com

(Kein Produktsupport / Nur für Datenschutzanfragen)

Type of Processed Data:

  • Inventory Data (e.g., customer master data, names, addresses).
  • Contact details (e.g., e-mail, phone numbers).
  • Content Data (e.g., text input, photographs, videos).
  • Contract Data (e.g., subject matter of the contract, duration).
  • Payment Data (e.g., bank details, payment history).
  • Usage Data (e.g., interests, websites visited, purchasing behaviour, access times, log Data).
  • Meta/communication Data (e.g., device IDs, IP addresses).

Categories of Data Subjects

  • Customers / prospective customers / business partners.
  • Visitors and users of the online service.

In the following, we will also summarise the data subjects as “users”.

Purpose of Processing

  • Provision of the Online Services, its functions and contents.
  • Provision of contractual services, service and customer care.
  • Response to contact requests and communication with users.
  • Security measures.
  • Marketing, advertising and market research.

Last updated: July 2018

1. Terms Used

1.1. Personal Data” means any information relating to an identified or identifiable natural person (“data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

1.2. “Processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

1.3. “Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

1.4. “Profiling” means any automated processing of personal data consisting in the use of such personal data to analyse, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this includes information regarding age, gender, location and movement data, interaction with websites and their contents, shopping behaviour, social interactions with other people) (e.g. interests in certain contents or products, click behaviour on a website or the location). Cookies and web beacons are often used for profiling purposes.

1.5. “Pseudonymisation” means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person; E.g. if an exact interest profile of the computer user is stored in a cookie (a “marketing avatar”), but not the name of the user, then data is processed pseudonymously. If his name is stored, e.g. as part of his e-mail address or his IP address is stored, then the processing is no longer pseudonymous.

1.6. “Processor” means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

2. Relevant Legal Basis for the Processing;

In accordance with Art. 13 GDPR, we inform you of the legal basis of our data processing. If the legal basis is not explicitly stated in the Privacy Policy, the following applies: The legal basis for obtaining consents is Art. 6 (1)) a and Art. 7 GDPR, the legal basis for processing for the performance of our services and performance of contractual measures as well as for answering inquiries is Art. 6 (1)) b GDPR, the legal basis for processing to fulfil our legal obligations is Art. 6 (1)) c GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 (1) f. GDPR. In the event that the vital interests of the data subject or another natural person require the processing of personal data, Article 6(1)(d) GDPR serves as the legal basis.

3. Security of Data Processing

3.1. We shall take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons.

3.2. The measures include in particular ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, transfer, integrity and pseudonymity. Furthermore, we have established procedures that guarantee the assertion of data subjects’ rights, the erasure of data and the response to data hazards. Furthermore, we already consider the protection of personal data during the development or selection of hardware, software and procedures, in accordance with the principle of data protection by design of technology and by data protection-friendly presettings

4. Disclosure and Transmission of Data

4.1. If we disclose data to other persons and companies (processors or third parties) within the scope of our processing, transfer the data to them or otherwise grant them access to the data, this will only be carried out on the basis of a legal permission (e.g. if a transfer of the data to third parties, such as to payment service providers, is required for contract fulfilment, if you have consented, if a legal obligation requires this or on the basis of our legitimate interests (e.g. when using agents, web hosting services, etc.).

4.2. If we disclose, transfer or otherwise grant access to data to other companies in our Group of Companies (Undertakings), this is done in particular for administrative purposes as a legitimate interest and in addition on the basis of a Data Processing Agreement.

5. Transfers to Third Countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA) or Switzerland) or if this occurs in the context of the use of third-party services or disclosure or transmission of data to third parties, this only takes place if it is necessary to fulfil our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or let the data being processed in a third country only if the legal requirements are met. This means, for example, processing is carried out on the basis of special guarantees, such as the officially recognised adequate data protection level (e.g. for the USA by the “Privacy Shield”) or compliance with officially recognised special contractual obligations.

6. Rights of Data Subjects

6.1. You have the right to obtain from the controller confirmation as to whether or not personal data concerning you are being processed, and, where that is the case, access to the personal data and a copy of the data in accordance with the law.

6.2. You have correspondingly. In accordance with the law, the right to obtain from the controller the rectification of inaccurate personal data concerning you, or the completion of the data concerning you.

6.3. In accordance with the law, you have the right to demand that relevant data be erased without undue delay or, alternatively, to demand a restriction of the processing of the data in accordance with the law.

6.4. You have in accordance with the law the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller.

6.5. In accordance with the law, you also have the right to file a complaint with a supervisory authority.

7. Right of Withdrawal

You have the right to withdraw consents granted with effect for the future.

8. Right to Object

You can object to the future processing of the data concerning you in accordance with the law at any time. The objection may be lodged in particular against processing for direct marketing purposes.

9. Cookies and Right to Object in Direct Marketing

9.1. „Cookies” are small files that are stored on the user’s computer. Within the cookies different data can be stored. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after his or her visit to an online service. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online service and closes his browser. In such a cookie, for example, the content of a shopping basket in an online shop or a login status can be stored. Cookies that remain stored even after the browser is closed are referred to as “permanent” or “persistent”. For example, the login status can be saved when users visit it after several days. Likewise, the interests of users used for web analytics or marketing purposes may be stored in such a cookie. “Third-party cookies” are cookies that are served by providers other than the Controller for operating the online services (otherwise, if they are only the Controller’s cookies, they are referred to as “first-party cookies”).

9.2. We may use temporary and permanent cookies and clarify this in the context of our Privacy Policy.

9.3. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online services.

9.4. A general objection to the use of cookies used for online marketing purposes can be declared for many of the services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by deactivating them in the browser settings. Please note that in this case not all functions of this online services may be available.

10. Erasure of data

10.1. The data processed by us will be erased or its processing restricted in accordance with the law. Unless expressly stated in this Privacy Policy, the data stored by us will be erased as soon as it is no longer required for its intended purpose and there are no legal obligations to retain it.

10.2. If the data are not erased because they are necessary for other and legally permissible purposes, their processing is restricted. This means that the data is excluded and not processed for other purposes. This applies, for example, to data that must be retained for commercial or taxation reasons.

11. Changes and Updates to this Privacy Policy

We ask you to keep yourself regularly informed about the contents of our Privacy Policy. We will adapt the Privacy Policy as soon as any changes in data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

12. Contractual services

12.1. We process the data of our contractual partners and prospective customers (uniformly referred to as “contractual partners”) within the scope of our contractual services, which include in particular the online sale of licenses for our themes and individual development and customization services.

12.2. The data processed in this context, the type, scope and purpose and the necessity of their processing, are determined by the underlying contractual relationship.

12.3. The processed data includes the master data of our contractual partners (e.g., names and addresses), contact data (e.g. e-mail addresses and telephone numbers) as well as contract data (e.g., services used, contract contents, contractual communication, names of contact persons) and payment data (e.g., bank details, payment history).

12.4. We do not process special categories of personal data, unless these are part of a commissioned or contractual processing.

12.5. We process data which are necessary to justify and fulfil the contractual services and point out the necessity of their disclosure, unless this is evident for the contractual partners. Disclosure to external persons or companies is only made if it is required within the framework of a contract. When processing the data provided to us within the scope of an assignment, we act in accordance with the instructions of the contractual partners and the legal requirements.

12.6. Contractual partners must create a user account in which they can in particular view their orders. During the registration process, the required information will be communicated to the contractual partners. The user accounts are not public and cannot be indexed by search engines. If contractual partners have terminated their user account, their data will be deleted with regard to the user account, subject to its storage is necessary for commercial or tax reasons according to Art. 6 (1) c. GDPR. Data in the customer account remain up to its deletion with subsequent archiving in the case of a legal obligation. It is up to the users to secure their data before the end of the contract.

12.7. When using our online services, we may store the IP address and the time of the respective user action. This data is stored on the basis of our legitimate interests as well as the users’ interests in the protection against misuse and other unauthorized use. A passing on of this data to third parties does not take place in principle, unless it is necessary to pursue our claims or there is a legal obligation to do so.

12.8. The data will be deleted if the data is no longer required for the fulfilment of contractual or statutory duties of care or for the handling of any warranty or comparable obligations, whereby the necessity of storing the data is checked every three years; in all other respects, the statutory archiving obligations apply.

13. Administration, Financial Accounting, Office Organization, Contact Management

13.1. Based on our legitimate interests we process data in the course of administrative tasks as well as the organisation of our company, financial accounting and compliance with legal obligations, e.g. archiving. We process the same data that we process as part of the performance of our contractual services. Data subjects are affected by the processing: customers, interested parties, business partners and website visitors. The purpose of the processing is the administration, financial accounting, office organization, archiving of data that serve the maintenance of our company and our services.

13.2. We disclose or transmit data to the tax authorities, tax consultants, auditors, other fee offices, legal advisors and payment service providers.

13.3. Furthermore, we store information on business partners, customers and prospects on the basis of our business interests, e.g. for the purpose of making contact at a later date. We store this data, which is mainly company-related, permanently.

14. Economic Analyses and Market research

14.1. In order to operate our business economically and to identify market trends, customer and user wishes, we analyse the data available to us on business transactions, contracts, inquiries, etc., in order to ensure that we are able to offer our customers the best possible service. We process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of our legitimate interests, whereby the persons concerned include customers, prospective customers, business partners, visitors and users of our Online Services, exhibition and events.

14.2. We can take into account the profiles of registered users with information, e.g. on the services they have used. The analyses are carried out for the purpose of economic evaluations, marketing and market research. The analyses serve us to increase the user-friendliness, the optimization of our offer and the economic efficiency. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with aggregated values.

14.3. If these analyses or profiles are personal, they will be deleted or made anonymous upon cancellation of the contractual relationship, otherwise after three years from the conclusion of the contract. For the rest, macroeconomic analyses and general trend determinations are prepared anonymously wherever possible.

15. Contact and Customer Service

15.1. When contacting us (e.g. via contact form, e-mail, telephone or social media), the user’s details for processing the contact enquiry and its handling within the framework of contractual/pre-contractual relationships with customers or, in the case of non-customers, on the basis of our legitimate interests in responding to the enquiries will be processed. User information can be stored in a customer relationship management system (“CRM system”) or comparable request organization.

15.2. We delete the requests if they are no longer necessary and the statutory archiving obligations do not require any storage. We review the necessity every two years.

16. Comments and Contributions

16.1. If users submit comments or other contributions, their IP addresses may be used on the basis of our legitimate interests within the meaning of Art. 6 ( 1) f DSGVO. This is to ensure our safety if someone posts unlawful content in comments or contributions (insults, forbidden political propaganda, etc.). In this case we can be prosecuted ourselves for the comment or contribution and are therefore interested in the identity of the author.

16.2. Furthermore, we reserve the right, on the basis of our legitimate interests pursuant to Art. 6 ( 1) f GDPR to process user information for spam detection.

16.3. On the same legal basis, we reserve the right, in the case of surveys, to store the IP addresses of users for their duration and to use cookies to avoid multiple votes.

16.4. The data provided in the context of comments and contributions will be permanently stored by us until the user objects.

17. Akismet Anti-Spam Check

17.1. Our Website uses the “Akismet” service offered by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. The use is based on our legitimate interests within the meaning of Art. 6 (1) lit. f. DSGVO. With the help of this service, comments of real people are distinguished from spam comments. All comment information is sent to a server in the USA, where it is analyzed and stored for four days for comparison purposes. If a comment has been classified as spam, the data will be stored after this time. This information includes the name entered, the e-mail address, the IP address, the comment content, the referrer, information on the browser used, the computer system and the time of entry.

17.2. Further information on Akismet’s collection and use of the data can be found in Automattic’s privacy policy: https://automattic.com/privacy/.

17.3. Users are welcome to use pseudonyms or refrain from entering their name or email address. You can completely prevent the transfer of data by not using our comment system.

18. Profile pictures from Gravatar

18.1. We use the service Gravatar provided by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA, within our Website and especially in our blog.

18.2. Gravatar is a service where users can log in and store profile pictures and their e-mail addresses. If users leave contributions or comments with the respective e-mail address on other websites (especially in blogs), their profile pictures can be displayed next to the contributions or comments. For this purpose, the e-mail address provided by the users is transmitted to Gravatar in encrypted form for the purpose of checking whether a profile has been saved for it. This is the sole purpose of the transmission of the e-mail address and it will not be used for other purposes, but will be deleted thereafter.

18.3. The use of Gravatar is based on our legitimate interests within the meaning of Art. 6 (1) f. DSGVO, as we offer with the help of Gravatar the possibility to personalize the authors of contributions and comments with a profile picture.

18.4. By displaying the images, Gravatar obtains the IP address of the user, as this is necessary for communication between a browser and an online service. For more information on Gravatar’s collection and use of the data, please refer to Automattic’s privacy policy: https://automattic.com/privacy/.

18.5. If users do not want a user image associated with their email address to appear in Gravatar’s comments, you should use a non-Gravatar email address for commenting. We would also like to point out that it is also possible to use an anonymous or no e-mail address if users do not wish their own e-mail address to be sent to Gravatar. Users can completely prevent the transfer of data by not using our comment system.

19. Newsletter

19.1. With the following information we inform you about the contents of our newsletter as well as the registration, sending and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter you agree to its reception and the described procedures.

19.2. We will only send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter “Newsletter”) with the consent of the recipients or a legal permission. In addition, our newsletters contain information on our themes and their updates, services, promotions, vacancies and our company.

19.3. The registration for our Newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that no one can log in with other e-mail addresses. Subscriptions to the Newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes the storage of the login and confirmation time, as well as the IP address. The changes to your data stored with the shipping service provider are also logged.

19.4. To subscribe to the Newsletter, simply enter your e-mail address. Optionally, we ask you to enter a name in the Newsletter in order to address us personally.

19.5. The sending of the Newsletters and the performance measurement associated with it are based on the consent of the recipients or, if consent is not required, on our legitimate interests in direct marketing.

19.6. The registration procedure is logged on the basis of our legitimate interests. We are interested in the use of a user-friendly and secure Newsletter system that serves both our business interests and the expectations of users and also allows us to provide proof of consent.

19.7. Users can cancel the receipt of our Newsletter at any time, i.e. revoke their consent. You will find a link to cancel the Newsletter at the end of each Newsletter. We may store the e-mail addresses we have unsubscribed for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of these data is limited to the purpose of a possible defence against claims. An individual application for erasure is possible at any time, provided that at the same time the former existence of a consent is confirmed.

20. Newsletter – Performance Measurement

20.1. The Newsletters contain a so-called “web-beacon”, i.e. a pixel-sized file which is downloaded from our server when the Newsletter is opened or, if we use a Mailing Service Provider, from its server. Within the scope of this request, technical information, such as information about the browser and your system, as well as your IP address and time of request are initially collected.

20.2. This information is used to technically improve the services based on the technical data or the target groups and their reading behaviour based on their access location (which can be determined using the IP address) or access times. The statistical surveys also include determining whether the Newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual Newsletter recipients. However, it is neither our endeavour, nor, if used, that of the Mailing Service Provider, to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our contents to them or to send different contents according to the interests of our users.

20.3. A separate revocation of the performance measurement is unfortunately not possible, in this case the entire Newsletter subscription must be cancelled.

21. Hosting and E-mail Service

21.1. The hosting services we use are provided for the following purposes: infrastructure and platform services, computing capacity, storage space and database services, e-mail delivery, security services and technical maintenance services that we use for the purpose of operating our Online Services.

21.2. We and our hosting provider process inventory data, contact data, content data, contract data, usage data, meta- and communication data of customers, prospective customers and visitors of our Online Services on the basis of our legitimate interests in an efficient and secure provision of our Online Services.

22. Collection of Access Data and Log Files

22.1. We, or our hosting provider, collect data about each access to the server on which our Online Services are located (so-called “server log files”) on the basis of our legitimate interests. Access data includes the name of the accessed website, file, date and time of access, transferred data volume, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.

22.2. Log file information is stored for a maximum of 7 days for security reasons (e.g. to investigate misuse or fraud) and then deleted or made anonymous. Data whose further storage is required for evidentiary purposes are excluded from deletion until the respective incident has been finally clarified.

23. Content-Delivery-Network from StackPath

23.1. We use a Content Delivery Network (CDN) provided by StackPath, LLC, 2021 McKinney Avenue, Suite 1100 Dallas, Texas 75201, USA. StackPath is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European and Swiss data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000CbahAAC&status=Active).

23.2. A CDN is a service with the help of which contents of our online services, in particular large media files, such as graphics or scripts, are delivered more quickly with the help of regionally distributed servers connected via the Internet. User data is processed solely for the aforementioned purposes and to maintain the security and functionality of the CDN.

23.3. The use is based on our legitimate interests, i.e. interest in a secure and efficient provision, analysis and optimisation of our online services.

23.4. Further information can be found in the privacy policy of StackPath: https://www.privacyshield.gov/participant?id=a2zt0000000CbahAAC&status=Active.

24. Google Tag Manager

Google Tag Manager is a solution with which we can manage so-called website tags via an interface (and thus integrate Google Analytics and other Google marketing services into our online services, for example). The Tag Manager itself (which implements the tags) does not process any personal data of the users. With regard to the processing of users’ personal data, reference is made to the following information on the Google services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html.

25. Google Analytics

25.1. We use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google uses cookies. The information generated by cookies concerning the use of the Websites by the User will generally be transmitted to and stored by Google on servers in the USA.

25.2. Google is certified under the Privacy Shield framework which offers a guarantee of compliance with European and Swiss data protection legislation.

25.3. Google will use this information on our behalf for the purpose of evaluating use of our Websites by the User, compiling reports on activity on the Websites, and providing us with other services relating to the use of the Websites and use of the Internet. This process may involve creating pseudonymized usage profiles of Users from the processed data.

25.4. We only use Google Analytics with IP anonymization enabled. That means Google truncates the User’s IP address within Member States of the European Union and in other countries that are party to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there.

25.5. The IP address transmitted by the User’s browser is not associated with any other data held by Google. Users can prevent cookies from being installed on their computer by adjusting their browser settings accordingly. Users can also prevent Google from collecting data generated by cookies concerning their use of the Websites and can prevent Google from processing this data by downloading and installing a browser plug-in from the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

25.6. If we ask users to consent to the use of cookies, the legal basis for processing is consent pursuant to Art. 6 (1) a GDPR. In all other respects, the processing is carried out on the basis of our legitimate interest in a user-oriented and economically efficient operation of our online services in accordance with Art. 6 (1) f GDPR.

25.7. Further information on Google’s use of data, your settings options and your opt-out options can be found on Google’s websites: https://policies.google.com/technologies/partner-sites (“How Google uses information from sites or apps that use our services”), https://policies.google.com/technologies/ads (“Data use for advertising purposes”),Opt-out: https://adssettings.google.com/authenticated (“Manage the information used by Google to display advertising to you”).

25.8. Personal data will be made anonymous or deleted after a period of 14 months.

26. Google Analytics Audiences

We use Google Analytics to display the ads placed by Google and its partners within advertising services only to users who have also shown an interest in our Online Services or who have certain characteristics (e.g. interests in certain topics or products that are determined by the web pages visited) that we transmit to Google (so-called “Remarketing” or “Google Analytics Audiences”). With the help of remarketing audiences we would also like to ensure that our ads correspond to the potential interest of the users.

27. Google AdWords and Conversion Measurement

27.1. We use the online marketing technology Google “AdWords” to place ads in the Google Advertising Network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the ads. This allows us to display ads for and within our Online Services more specifically in order to present users only ads that potentially correspond to their interests. For example, if a user is shown ads for products he has been interested in on other online services, this is referred to as “remarketing”. For these purposes, when our and other websites on which the Google Advertising Network is active are accessed, Google directly executes a code from Google and (re)marketing tags (invisible graphics or code, also known as “web beacons”) are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (comparable technologies can also be used instead of cookies). In this file it is noted which websites the user visits, which contents he is interested in and which offers the user has clicked on, technical information on the browser and operating system, referring websites, visiting time and further information on the use of the Online Services.

27.2. We also receive an individual “conversion cookie”. The information collected with the help of cookies is used by Google to generate conversion statistics for us. However, we only see the total number of anonymous users who clicked on our ad and were redirected to a page with a conversion tracking tag. We do not, in any way, receive any information that personally identifies users.

27.3. User data is processed pseudonymously within the Google advertising network. This means that Google does not store and process, for example, the names or e-mail addresses of users, but processes the relevant data cookie-related within pseudonymous user profiles. This means from Google’s point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information collected about the users is transmitted to Google and stored on Google’s servers in the USA.

27.4. If we ask users to consent to the use of cookies, the legal basis for processing is consent pursuant to Art. 6 (1) a GDPR. In all other respects, the processing is carried out on the basis of our legitimate interest in a user-oriented and economically efficient operation of our online services in accordance with Art. 6 (1) f GDPR.

27.5. Further information on data use by Google, possible settings and objections can be found in Google’s privacy policy (https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

28. Google DoubleClick

28.1. We use the online marketing technique Google “DoubleClick” to place ads in the Google advertising network (e.g., in search results, in videos, on websites, etc.). DoubleClick is characterized by displaying ads in real time based on users’ suspected interests. This allows us to display ads for and within our Online Services in a more targeted manner in order to present users only with ads that potentially correspond to their interests. For example, if a user is shown ads for products in which he is interested in other online services, this is referred to as “remarketing”. For these purposes, when our and other websites on which the Google Advertising Network is active are accessed, Google directly executes a code from Google and (re)marketing tags (invisible graphics or code, also known as “web beacons”) are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (comparable technologies can also be used instead of cookies). In this file it is noted which websites the user visits, which contents he is interested in and which offers the user has clicked on, technical information on the browser and operating system, referring websites, visiting time and further information on the use of our Online Services.

28.2. The IP address of the users is also recorded, whereby it is truncated within member states of the European Union or in other signatory states to the Agreement on the European Economic Area and only in exceptional cases completely transmitted to a Google server in the USA and truncated there. The above information may also be linked by Google to such information from other sources. If the user subsequently visits other websites, ads tailored to his presumed interests can be displayed to him on the basis of his user profile.

28.3. User data is processed pseudonymously within the Google advertising network. This means that Google does not store and process, for example, the names or e-mail addresses of users, but processes the relevant data cookie-related within pseudonymous user profiles. This means from Google’s point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information collected by Google marketing services about users is transmitted to Google and stored on Google’s servers in the USA.

28.4. If we ask users to consent to the use of cookies, the legal basis for processing is consent pursuant to Art. 6 (1) a GDPR. In all other respects, the processing is carried out on the basis of our legitimate interest in a user-oriented and economically efficient operation of our online services in accordance with Art. 6 (1) f GDPR.

28.5. Further information on data use by Google, possible settings and objections can be found in Google’s privacy policy (https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

29. Facebook-Pixel, Custom Audiences and Conversion Measurement

29.1. On the basis of our legitimate interests in the analysis, optimisation and economic operation of our Online Services and for these purposes, the so-called “Facebook Pixel” of the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the EU or in Switzerland, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), is used within our Online Services.

29.2. Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European and Swiss data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

29.3. With the help of the Facebook Pixel, Facebook is able to determine the visitors of our Online Services as a target group for the presentation of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook Pixel to display the Facebook ads we post only to Facebook users who have also shown an interest in our Online Services or who have certain features (e.g. interests in certain topics or products that are determined by the websites visited) that we transmit to Facebook (so-called “custom audiences”). We also want to use the Facebook Pixel to ensure that our Facebook ads meet the potential interest of users and are not a nuisance. The Facebook Pixel also helps us understand the effectiveness of Facebook ads for statistical and market research purposes by showing whether users have been redirected to our website after clicking on a Facebook ad (so-called “Conversion”).

29.4. Facebook processes the data in accordance with Facebook’s privacy policy. Accordingly, general information on the display of Facebook ads is contained in the Facebook privacy policy: https://www.facebook.com/policy. For specific information and details about the Facebook Pixel and how it works, please visit the Facebook Help section: https://www.facebook.com/business/help/651294705016616.

29.5. You can object to the collection by the Facebook Pixel and use of your data to display Facebook ads. To set what types of ads you see within Facebook, you can visit the page set up by Facebook and follow the instructions on usage-based advertising settings: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

29.6. You may also object to the use of cookies for range measurement and advertising purposes via the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

30. Social Media Presences

30.1. We maintain online presences within social networks and platforms in order to communicate with the customers, prospective customers and users active there and to be able to inform them about our services there.

30.2. We would like to point out that data of users outside the European Union and the Switzerland may be processed. This can pose risks for users because, for example, the enforcement of users’ rights could be made more difficult. With regard to US providers certified under the Privacy Shield, we would like to point out that they undertake to comply with the data protection standards of the EU and Switzerland.

30.3. Furthermore, user data is usually processed for market research and advertising purposes. Thus, for example, user profiles can be created from the user behaviour and the resulting interests of the users. The usage profiles can in turn be used, for example, to place advertisements inside and outside the platforms that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the user’s computer, in which the user’s usage behaviour and interests are stored. Furthermore, data can also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to these).

30.4. The processing of users’ personal data is based on our legitimate interests in effective user information and communication with users. If the users are asked by the respective providers for a consent to the data processing (i.e. declare their consent e.g. by ticking a checkbox or confirming a button), the legal basis of the processing is a consent.

30.5. For a detailed description of the respective processing and the possibilities of objection (opt-out), we refer to the information provided by the providers linked below.

30.6. Also in the case of requests for information and the assertion of user rights, we point out that these can be asserted most effectively with the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, then please contact us.

31. Integration of Third-Party Services and Content

31.1. We use content or other services from third parties within our Online Services in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as “Content”).

31.2. This always presupposes that the third party providers of this content perceive the IP address of the users, since without the IP address they could not send the Content to their browser. The IP address is therefore required for the display of this Content. We make every effort to use only Content whose respective providers use the IP address only for the delivery of the Content. Third-party providers may also use so-called “pixel tags” (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. Web beacons can be used to evaluate information such as visitor traffic on the pages of our Online Services. The pseudonymous information may also be stored in cookies on the user’s device and may include technical information about the browser and operating system, referring websites, visiting time and other information about the use of our Online Services, as well as be linked to such information from other sources.

31.3. If we ask users to consent to the use of cookies, the legal basis for processing is consent pursuant to Art. 6 (1) a GDPR. In all other respects, the processing is carried out on the basis of our legitimate interest in a user-oriented and economically efficient operation of our online services in accordance with Art. 6 (1) f GDPR.

31.4. We use the following third-party services and content:

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